TBPN
A live daily tech and business talk show hosted by entrepreneurs John Coogan and Jordi Hays.
- Brand
- OpenAI
- Status
- Active
- Launched
- 2025
- Acquired
- Acquired from
- TBPN (John Coogan & Jordi Hays)
- Deal
- undisclosed (OpenAI)
- Hosts
- John Coogan and Jordi Hays
Facts last checked on
Visit channel →OpenAI's first media acquisition
TBPN is the first media company OpenAI has bought. John Coogan and Jordi Hays started the show as Technology Brothers, a weekly programme, in late 2024, took it daily in early 2025 and renamed it the Technology Business Programming Network. The format is a three-hour live talk show, weekdays from 11am to 2pm Pacific on X and YouTube, run like sports coverage of Silicon Valley, with each episode posted to podcast apps straight after airing.
The audience is small by broadcast standards and dense with the people OpenAI wants to reach. CNBC put the YouTube channel at about 58,000 subscribers when the deal was announced, and the show reportedly made $5 million in advertising in 2025. OpenAI announced the acquisition on 2 April 2026 and did not disclose terms; the Financial Times reported a price in the low hundreds of millions. TBPN sits inside OpenAI's strategy organisation, reporting to Chris Lehane, and OpenAI says the show keeps editorial independence and continues to choose its own guests.
Sources: OpenAI, CNBC, TechCrunch, The Hollywood Reporter, TBPN