Brands building owned media, by industry
20 companies across 9 industries, and the 37 channels they own: newsletters, podcasts, and shows. B2B SaaS is the largest group, with 7 brands. I tag every brand with its industry and every channel with how it came to be: built in-house, acquired, or founder-led.
B2B SaaS
7 brands, 13 channels · Every B2B SaaS channel in one table →
Attio
AI-native CRM for go-to-market teams
B2B SaaS · 1 channel
Gong
The Revenue AI platform
B2B SaaS · 3 channels
HubSpot
A CRM platform that runs a media network
B2B SaaS · 2 channels
Intercom
The AI-first customer service company
B2B SaaS · 2 channels
PostHog
How product engineers build successful products
B2B SaaS · 1 channelSalesforce
The #1 AI CRM
B2B SaaS · 3 channelsZapier
Automation that moves you forward
B2B SaaS · 1 channelMarketing & Growth
4 brands, 5 channels
beehiiv
The newsletter platform built for growth
Marketing & Growth · 1 channelMailchimp
The all-in-one email and marketing platform for small businesses
Marketing & Growth · 2 channelsPistachio
Organic growth for B2B brands
Marketing & Growth · 1 channelSprout Social
Powerful social media management software
Marketing & Growth · 1 channelFintech
3 brands, 10 channels
AI
1 brand, 1 channel
E-commerce
1 brand, 1 channel
Productivity
1 brand, 1 channel
Recruiting & HR
1 brand, 1 channel
Security & Compliance
1 brand, 1 channel
Venture Capital
1 brand, 4 channels
